Hajm:
AAA
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Oddiy ko'rinish
Qidirish
Bizning manzil:
100000, Toshkent shahri, Mustaqillik shox ko'chasi, 59
Ishonch telefonlari:
1008 yoki
+ (998 71) 232-50-54

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            [ADDITIONAL_LINKS] => Array
                (
                )

            [ITEM_TYPE] => D
            [ITEM_INDEX] => 1
            [PARAMS] => Array
                (
                )

            [DEPTH_LEVEL] => 2
            [IS_PARENT] => 
        )

    [52] => Array
        (
            [TEXT] => Ishonch telefoni
            [LINK] => /uz/feedback/ishonch-telefonlari/
            [SELECTED] => 
            [PERMISSION] => R
            [ADDITIONAL_LINKS] => Array
                (
                )

            [ITEM_TYPE] => D
            [ITEM_INDEX] => 2
            [PARAMS] => Array
                (
                )

            [DEPTH_LEVEL] => 2
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        )

    [53] => Array
        (
            [TEXT] => Yagona telefon xizmati
            [LINK] => /uz/feedback/yagona-telefon-xizmati/
            [SELECTED] => 
            [PERMISSION] => R
            [ADDITIONAL_LINKS] => Array
                (
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            [ITEM_TYPE] => D
            [ITEM_INDEX] => 3
            [PARAMS] => Array
                (
                )

            [DEPTH_LEVEL] => 2
            [IS_PARENT] => 
        )

    [54] => Array
        (
            [TEXT] => Murojaatlar statistikasi
            [LINK] => /uz/feedback/murojaatlar-statistikasi/
            [SELECTED] => 
            [PERMISSION] => R
            [ADDITIONAL_LINKS] => Array
                (
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            [ITEM_TYPE] => D
            [ITEM_INDEX] => 4
            [PARAMS] => Array
                (
                )

            [DEPTH_LEVEL] => 2
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        )

    [55] => Array
        (
            [TEXT] => Apelyatsiyani ko'rib chiqish tartibi
            [LINK] => /uz/feedback/apellyatsiyani-ko-rib-chiqish-tartibi
            [SELECTED] => 
            [PERMISSION] => R
            [ADDITIONAL_LINKS] => Array
                (
                )

            [ITEM_TYPE] => P
            [ITEM_INDEX] => 5
            [PARAMS] => Array
                (
                )

            [DEPTH_LEVEL] => 2
            [IS_PARENT] => 
        )

    [56] => Array
        (
            [TEXT] => Jismоniy vа yuridik shахslаrni qаbul qilish jadvali
            [LINK] => /uz/feedback/jismoniy-va-yuridik-shakhslarni-qabul-qilish-jadvali/
            [SELECTED] => 
            [PERMISSION] => R
            [ADDITIONAL_LINKS] => Array
                (
                )

            [ITEM_TYPE] => D
            [ITEM_INDEX] => 6
            [PARAMS] => Array
                (
                )

            [DEPTH_LEVEL] => 2
            [IS_PARENT] => 
        )

    [57] => Array
        (
            [TEXT] => Agentlikka murojaat yuborish
            [LINK] => https://pm.gov.uz/oz#/authorities/4/35/_apply 
            [SELECTED] => 
            [PERMISSION] => Z
            [ADDITIONAL_LINKS] => Array
                (
                )

            [ITEM_TYPE] => P
            [ITEM_INDEX] => 7
            [PARAMS] => Array
                (
                )

            [DEPTH_LEVEL] => 2
            [IS_PARENT] => 
        )

    [58] => Array
        (
            [TEXT] => Axborot xizmati
            [LINK] => /uz/exhibition/
            [SELECTED] => 
            [PERMISSION] => R
            [ADDITIONAL_LINKS] => Array
                (
                )

            [ITEM_TYPE] => D
            [ITEM_INDEX] => 6
            [PARAMS] => Array
                (
                )

            [DEPTH_LEVEL] => 1
            [IS_PARENT] => 1
        )

    [59] => Array
        (
            [TEXT] => Rahbariyatning chiqish va bayonnomalari
            [LINK] => /uz/exhibition/rahbariyatning-chiqish-va-bayonnomalari/
            [SELECTED] => 
            [PERMISSION] => R
            [ADDITIONAL_LINKS] => Array
                (
                )

            [ITEM_TYPE] => D
            [ITEM_INDEX] => 0
            [PARAMS] => Array
                (
                )

            [DEPTH_LEVEL] => 2
            [IS_PARENT] => 
        )

    [60] => Array
        (
            [TEXT] => Media reja va Press-relizlar
            [LINK] => /uz/exhibition/media-reja/
            [SELECTED] => 
            [PERMISSION] => R
            [ADDITIONAL_LINKS] => Array
                (
                )

            [ITEM_TYPE] => D
            [ITEM_INDEX] => 1
            [PARAMS] => Array
                (
                )

            [DEPTH_LEVEL] => 2
            [IS_PARENT] => 
        )

    [61] => Array
        (
            [TEXT] => E’lonlar, konkurslar va tenderlar
            [LINK] => /uz/exhibition/elonlar-konkurslar-va-tenderlar/
            [SELECTED] => 
            [PERMISSION] => R
            [ADDITIONAL_LINKS] => Array
                (
                )

            [ITEM_TYPE] => D
            [ITEM_INDEX] => 2
            [PARAMS] => Array
                (
                )

            [DEPTH_LEVEL] => 2
            [IS_PARENT] => 
        )

    [62] => Array
        (
            [TEXT] => OAV vakillarini akkreditasiyadan o’tkazish
            [LINK] => /uz/exhibition/oav-vakillarini-akkreditasiyadan-o-tkazish
            [SELECTED] => 
            [PERMISSION] => R
            [ADDITIONAL_LINKS] => Array
                (
                )

            [ITEM_TYPE] => P
            [ITEM_INDEX] => 3
            [PARAMS] => Array
                (
                )

            [DEPTH_LEVEL] => 2
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        )

    [63] => Array
        (
            [TEXT] => Agentlik nashrlari
            [LINK] => /uz/nashrlar/
            [SELECTED] => 
            [PERMISSION] => R
            [ADDITIONAL_LINKS] => Array
                (
                )

            [ITEM_TYPE] => D
            [ITEM_INDEX] => 4
            [PARAMS] => Array
                (
                )

            [DEPTH_LEVEL] => 2
            [IS_PARENT] => 
        )

    [64] => Array
        (
            [TEXT] => Foto va video galereya
            [LINK] => /uz/exhibition/foto-va-video-galereya/
            [SELECTED] => 
            [PERMISSION] => R
            [ADDITIONAL_LINKS] => Array
                (
                )

            [ITEM_TYPE] => D
            [ITEM_INDEX] => 5
            [PARAMS] => Array
                (
                )

            [DEPTH_LEVEL] => 2
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        )

    [65] => Array
        (
            [TEXT] => Axborot xizmati bilan bog’lanish
            [LINK] => /uz/exhibition/axborot-xizmati-bilan-bog-lanish/
            [SELECTED] => 
            [PERMISSION] => R
            [ADDITIONAL_LINKS] => Array
                (
                )

            [ITEM_TYPE] => D
            [ITEM_INDEX] => 6
            [PARAMS] => Array
                (
                )

            [DEPTH_LEVEL] => 2
            [IS_PARENT] => 
        )

    [66] => Array
        (
            [TEXT] => Agentlik faoliyatiga doir idoraviy hujjatlar
            [LINK] => /uz/exhibition/agentlik-faoliyatiga-doir-idoraviy-hujjatlar
            [SELECTED] => 
            [PERMISSION] => R
            [ADDITIONAL_LINKS] => Array
                (
                )

            [ITEM_TYPE] => P
            [ITEM_INDEX] => 7
            [PARAMS] => Array
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                )

            [DEPTH_LEVEL] => 2
            [IS_PARENT] => 
        )

)


Dunyoning eng qimmat brendlari o’ntaligi (2-qism)

Dunyoning eng qimmat brendlari o’ntaligi (2-qism)

Brend - bu marketingning ustuvor jihatlaridan bo’lib, u nafaqat xaridorlarni jalb qilish balki kompaniya imijini shakllantiruvchi vosita hisoblanadi. Shuning uchun marketingda brend negizida kompaniya, uning mahsulotlari yoki xizmatlari haqida ma'lumot to'plami tushuniladi. Bular tashkilotlarni raqobatchilardan ajratib turadigan individual atributlar (ism, logotip, ramzlar, shriftlar, ranglar va boshqalar)dan iborat bo’ladi. Tovar yoki xizmatning aniq yo’nalishga egaligi brendning muvaffaqiyatli bo'lishiga xizmat qiladi.

Avvalqi maqolamizda Brand Finance konsalting firmasi ma’lumotlariga tayangan holda 2020 yil 20 yanvar holatiga dunyodagi eng qimmat brendlar haqida to’xtalgan edik. Endilikda ushbu ro’yxatni davom ettiramiz. 

#6 ICBC


Qiymati: $80,8 mlrd.

Soha: Tijorat banki.

Faoliyat turi: Moliyaviy xizmatlar.

 Xitoyning eng yirik sanoat va tijorat banki ICBC (Industrial and Commercial Bank of China ) eng qadimgi bank hisoblanadi. Xitoyning eng yirik davlat banklarining "Katta To'rtlik" ga (Xitoy banki, Xitoyning qishloq xo'jaligi banki va Xitoy qurilish banki bilan birgalikda) kiritilgan.

 Bank 1984 yilda tashkil etilgan bo'lib, 2005 yilda mas'uliyati cheklangan jamiyat aktsiyadorlik jamiyatiga aylantirildi. 2006 yil oktyabr oyining oxirida bank 48,4 milliard dona aksiyalarni (jami 18 foiz, ulardan 12 foiz Gonkong birjasida va 6 foiz Shanxayda) joylashtirdi va 22 milliard dollarni jalb qilish bo’yicha (dunyo tarixidagi eng katta IPO - dastlabki ommaviy taklif) rekord qo'ydi. Hozirgi kunda Bank aksiyalari Xitoy hukumatiga tegishli.

 2018 yilda bank oltinchi yil ketma-ket Forbes tomonidan nashr etiladigan “Global 2000” yirik kompaniyalarning reytingida peshqadam bo'lib, uning daromadi 165,3 milliard AQSh dollarini (18-o'rin), sof foydasi 43,7 milliard AQSh dollarini (3-o'rin), aktivlar 4210,9 milliard AQSh dollari (1-o'rin) va kapitallashuv 311 milliard AQSh dollarni (14-o'rin) tashkil etdi. Bank 2013 yili “Global muhim banklar” tizimi ro’yxatiga kiritilgan.

 ICBC Xitoy bank sektorining beshdan birini boshqaradi. Ma’lumotlarga ko’ra, 2018 yil oxiriga kelib, bankning 17 460 filialida 453,048 kishi ishlab kelmoqda. 

 Bosh ofisi Xitoy poytaxti Pekin shahrida joylashgan.

 #7 Facebook


Qiymati: $79,8 mlrd.

Soha: Internet.

Faoliyat turi: Ijtimoiy tarmoq.

 Facebook Mark Sukerberg tomonidan 2004 yil fevral oyida tashkil etilgan. Bugungi kunda Facebookga kuniga 2 milliarddan ortiq kishi tashrif buyuradi. Internet-loyihaning qiymati 79,8 milliard dollarga teng bo'lib, bu sarmoya mashhurlik va dolzarblikning astronomik ko'rsatkichi, deb baholangan.

 Bugungi kunda Facebook reklama orqali yiliga 22 milliard dollardan ko'proq sof foyda topadi.

Shuningdek, Facebook Instagram, WhatsApp kabi boshqa mashhur xizmatlar aksiyalari paketiga egalik qiladi.

2018 yil may oyi holatiga ko'ra, sotuvchilarning 93 foizi Facebookdan o'z brendini dunyoga tanitish uchun foydalanadilar.

 Bosh ofisi Kaliforniya shtatining Menlo Park shahrida joylashgan.

 #8 Walmart


Qiymati: $77,5 mlrd.

Soha: Ulgurji va chakana savdo.

Faoliyat turi: Tovarlarni sotish bo'yicha Internet xizmatlari.

 Walmart – savdo belgisi ostida faoliyat ko'rsatadigan dunyodagi eng katta ulgurji va chakana savdo tarmog'ini boshqaradigan Amerika kompaniyadir. Asosiy faoliyat yo'nalishlari AQSh va Meksikada bo'lib, Kanada, Janubiy Amerika, Buyuk Britaniya, Janubiy Afrika, Xitoy va Yaponiyada mavjud. Kompaniya 2003 yildan beri Fortune 500-da 1-o'rinni egallab turibdi (2006 va 2009 yillardan tashqari). Deloitte tomonidan tuzilgan Global Powers of Perakendagi dunyo reytingini muntazam ravishda boshqarib kelmoqda, Walmart Top 250 ishtirokchilarining umumiy daromadining 10 foizini tashkil etadi.

 Walmart dunyodagi eng yirik chakana savdo tarmog'i hisoblanadi. Uning tarkibiga (2012 yil holatiga) dunyoning 28 mamlakatidagi 11,700 do'konlar kiradi. Ular orasida oziq-ovqat va sanoat mahsulotlarini sotadigan supermarketlar ham bor. Tarmoq strategiyasi ulgurji narxlarga intilayotgan maksimal assortiment va ulgurji narxlarni nazarda tutuvchi minimal xizmat ko’rsatishga qaratilgan. Walmartning AQShning chakana bozoridagi asosiy raqobatchilari Home Depot, Kroger, Sears Holdings Corporation, Costco va Target hisoblanadi.

 Walmart savdo-sotiqda RFID teglaridan foydalanish bilan bog'liq texnologiyalarni amalga oshirish bo'yicha yetakchi hisoblanadi.

 Bosh ofisi Arkanzas shtatining Bentonvil shahrida joylashgan.

 #9 PING AN


Qiymati: $69 mlrd.

Soha: Sug’urtalash.

Faoliyat turi: Hayot, mulkni sug’urtalash, bank xizmatlari.

 Ping An sug'urta kompaniyasi 1988 yil 27 mayda tashkil etilgan va Xitoyning birinchi aktsiyadorlik sug'urta kompaniyasiga aylandi. Kompaniya nomi 4 yildan so'ng Xitoyning Ping An Insurance Company deb qayta nomlandi va chet elda o'z faoliyatini kengaytira boshladi.

Kompaniya 2017 yil holatiga ko'ra dunyodagi eng katta xitoy sug'urta kompaniyalari guruhiga kiradi. Guruh to'rtta asosiy yo'nalish bo'yicha faoliyat yuritadi: hayotni sug'urtalash, mulkni sug'urtalash, bank xizmatlari va aktivlarni boshqarish. Faoliyatning asosiy yo'nalishi Xitoy, shu jumladan Gonkong va Makao, ammo boshqa mamlakatlarda, xususan AQShda ham mavjud. Kompaniyaning sug'urta agentlari soni bir milliondan oshadi, filiallar soni 5 mingdan ortiq.

 Asosiy faoliyati sug'urta hisoblanadi, 2016 yilda sug'urta mukofotlari 774 milliard (111,5 mlrd. dollar)dan 442 milliard (64 mlrd. dollar) yuanni tashkil etdi. Shuningdek 131 milliard yuan bank operatsiyalarini amalga oshirib, investitsiya daromadlari 115 milliardni, komissiya va xizmat haqi 40 milliard yuanni tashkil etdi. 2016 yilda sug'urta to'lovlaridan 325 milliard yuan qoldiq qoldi.

 Bosh ofisi Xitoyning Shenchjen shahrida joylashgan.

 #10 HUAWEI


Qiymati: $65 mlrd.

Soha: Telekommunikatsiya.

Faoliyat turi: Mobil va telekommunikatsiya qurilmalari.

 Huawei telekommunikatsiya sohasidagi dunyodagi eng yirik kompaniyalardan biri. Kompaniya 1987 yilda Xitoy Xalq-ozodlik armiyasining sobiq muhandisi Jen Chjenfey tomonidan tashkil etilgan.

 2015 yilda Huawei dunyodagi uchinchi yirik smartfon ishlab chiqaruvchisiga aylandi. 2017 yilning birinchi choragi yakunlariga ko'ra kompaniya ham bozorda uchinchi o'rinni egalladi – Tovar yetkazib berish hajmi 34,2 million dona smartfonni tashkil etib, dunyo bo’yicha 6,1 foiz ulushga to'g'ri keladi. 2018 yilning ikkinchi choragida Huawei Appleni ortda qoldirib, dunyodagi ikkinchi yirik smartfon ishlab chiqaruvchisiga aylandi.

 2019 yil 30 aprelda IDC xalqaro tahliliy kompaniyasi tomonidan 2019 yilning birinchi choragi uchun global smartfonlar savdosi (sotilgan qurilmalar soni) statistikasi e'lon qilindi. Huawei Appleni siqib chiqarib, ushbu segmentdagi savdoda ikkinchi o'ringa ko'tarildi va global smartfonlar bozorining 19,1 foizini egalladi. Samsung 23,1 foiz bilan birinchi, Apple 11,7 foiz bilan uchinchi o'rinda yetakchilik qilmoqda.

 2012 yil boshida kompaniya 110 mingdan ortiq kishini ish bilan ta'minlagan bo'lsa, 2017 yilda kompaniya xodimlari 180 ming kishini tashkil etdi.

 2010 yilda kompaniyaning dunyo bo'ylab 8 ta mintaqaviy va 100 ga yaqin filiallari mavjud edi. Huaweining Xitoy, AQSh, Germaniya, Turkiya, Hindiston (Bangalor), Shvetsiya (Stokgolm) va Rossiya (Moskva) kabi turli mamlakatlarda 20 ta ilmiy-tadqiqot markazlari faoliyat olib boradi.

 Huawei har yili tadqiqotlarga va imzolangan shartnomalar hajmining kamida 10 foizini (1,26 milliard dollar) tarmoqni rivojlantirishga mablag' sarflash tufayli dunyodagi kompaniyalar orasida patent topshirilgan talabnomalar soni (26,8 ming) bo'yicha yetakchi (13-)o'rinni egallab kelmoqda.

Mediateka
YANGILIKLARGA OBUNA BO'LING!